iPaaS · Integration platform
APIPASS
Sole Product Designer — leading the UX practice
APIPASS is an iPaaS company dedicated to lean, effective end-to-end integration solutions. As a fast-growing player in the industry it delivers a robust environment for integration-building tailored to both small and large clients.
The company is expanding ambitiously by exploring the integration of AI agents into its solutions. I collaborate with the engineering team to enhance our AI capabilities and the user-facing experience, while deepening my knowledge of the large language models and tooling at our disposal.
Leading and scaling the UX practice inside a fast-growing B2B integration platform.
Leading the redesign of core interfaces, improving usability and reducing onboarding friction.
Working closely with engineering to integrate AI agents and LLM-powered workflows.
Driving research and discovery through user and client interviews plus data analysis.
Projects at APIPASS
A new design system
2025Translating APIPASS's identity into a modern, scalable system — and redesigning the platform's core surfaces on top of it.
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Canvas
2025Rebuilding the workspace where integrations are actually built — from a rigid, unresponsive board into a fluid canvas with clear feedback at every step.
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AI Agent
2025Defining the product experience and interaction model for APIPASS's first AI agent, from benchmark to interface concept.
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Flow Page
2025Finding a specific flow meant scrolling and reading — every time. For teams who touched integrations daily, that was a tax paid on every edit.
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Alerts — from finding out too late to knowing first
2025Users were losing money to failures nobody told them about. We built a real alerting system: conditions, thresholds and routing.
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